Win 7 Antispyware 2010 is the new Braviax family rogue (Antivirus Pro 2010, PC Antispyware 2010, Home Antivirus 2010, PC Security 2009, Home Antivirus 2009).
Win 7 Antispyware 2010 detects fake infections on a clean system to scare users. It is also changing it's name (self renaming):
Win 7 Antispyware 2010
Win 7 Internet Security 2010
On Windows XP, the rogue has a different GUI.
Antivirus XP 2010
XP Internet Security
On Windows Vista, it has a Vista based name.
Vista Antivirus Pro 2010
Vista Internet Security 2010
The rogue register itself to be run with .exe binaries. It looks at the processes in memory and stops legit security tools.
If your PC is infected with some of the Braviax family rogue, use MBAM to remove the infection.