This rogue is the 2011 version of the multi-rogue scareware. This malware is looking for the OS version (XP, Vista, Seven) and changes its name and skin.
XP Security 2011
XP Antispyware 2011
The rogue is closing legit software. You can register by entering the following serial code 1145-17884799-7733 (manual registration).
If your PC is infected with some of the Braviax family rogue, use MBAM to remove the infection.